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Tier 1 Virtual MSO

Solutioning

Overview

The pay TV industry is on the verge of a sea change. With Sling/EchoStar and Sony already in market with analogs to traditional pay TV and AT&T/DirectTV, Verizon, Hulu and Google all rumored to be launching services, the long standing cable TV model is being challenged. Realizing it needed to respond to growing competitive pressures, a Tier 1 North America MSO started planning its own OTT service. The MSO had already launched a companion experience, but the product was modest in scope and difficult to operate and extend. The operator also realized that its existing support systems were poorly suited to the realities of Internet TV as the new service needed to support a completely new customer service paradigm and be sustained by a more agile backend. The MSO recognized its new service could make use of existing capital investments and could benefit from the roadmap of the companion experience; however, time-to-market pressure and conflicting priorities made it difficult to understand how best to tackle go-to-market.

What We Did

Konstrukt was engaged by the MSO’s product organization to identify the most expedient and efficient path forward. The team quickly went to work gathering product requirements and identifying the strength and weakness among the engineering organization’s complementary and competing efforts. In three weeks, Konstrukt led a half-day workshop where it delivered its recommendations to the product organization. The team’s analysis broke the solution into six major components. For each component, the key decisions and dependencies were presented along with multiple options for moving forward. The engagement identified architectural control as a strategic imperative so Konstrukt focused a portion of its deliverable framing a go-to-market and roadmap architecture that was aligned with the operator’s orientation.

Outcome

The engagement allowed the MSO to quickly understand its options and commit to a path forward. While the operator has yet to formally announce plans for a national OTT service, within five months of the engagement it quietly introduced a new streaming product aimed at cord-cutters.

Tier 1 Virtual MSO

Solutioning

Overview

The pay TV industry is on the verge of a sea change. With Sling/EchoStar and Sony already in market with analogs to traditional pay TV and AT&T/DirectTV, Verizon, Hulu and Google all rumored to be launching services, the long standing cable TV model is being challenged. Realizing it needed to respond to growing competitive pressures, a Tier 1 North America MSO started planning its own OTT service. The MSO had already launched a companion experience, but the product was modest in scope and difficult to operate and extend. The operator also realized that its existing support systems were poorly suited to the realities of Internet TV as the new service needed to support a completely new customer service paradigm and be sustained by a more agile backend. The MSO recognized its new service could make use of existing capital investments and could benefit from the roadmap of the companion experience; however, time-to-market pressure and conflicting priorities made it difficult to understand how best to tackle go-to-market.

What We Did

Konstrukt was engaged by the MSO’s product organization to identify the most expedient and efficient path forward. The team quickly went to work gathering product requirements and identifying the strength and weakness among the engineering organization’s complementary and competing efforts. In three weeks, Konstrukt led a half-day workshop where it delivered its recommendations to the product organization. The team’s analysis broke the solution into six major components. For each component, the key decisions and dependencies were presented along with multiple options for moving forward. The engagement identified architectural control as a strategic imperative so Konstrukt focused a portion of its deliverable framing a go-to-market and roadmap architecture that was aligned with the operator’s orientation.

Outcome

The engagement allowed the MSO to quickly understand its options and commit to a path forward. While the operator has yet to formally announce plans for a national OTT service, within five months of the engagement it quietly introduced a new streaming product aimed at cord-cutters.