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MVPD Authentication

Solutioning, Diligence

Overview

Within North America, access to programmer TV Everywhere (TVE) applications requires an MVPD subscriber to supply their identity in order to verify they are entitled to the programmer’s content. Typically, this exchange is performed via a Single Sign-On (SSO) integration between the MVPD and programmer (often times mediated by a gateway such as Adobe Pass). While this approach worked for major MVPD’s, it presented a significant challenge for the hundreds of mid-tier operators in North America.

What We Did

Konstrukt was engaged by a co-operative of 850 North American cable and telecom operators to performed a feasibility study for an identity service in support TV Everywhere (TVE) and next gen IPTV efforts. The engagement involved defining and architecting the service as well as modeling the costs associated with implementation and run-rate operation. It also included the development of a multi-year roadmap in support of strategic and tactical efforts.

Outcome

While the team’s deliverables mitigated concerns around cost and complexity, the client used the engagement’s insights to pivot their strategy. Rather than move forward with a “build” scenario, the knowledge from the engagement was used to drive a 300% cost reduction from third-party vendors bidding on the project.

MVPD Authentication

Solutioning, Diligence

Overview

Within North America, access to programmer TV Everywhere (TVE) applications requires an MVPD subscriber to supply their identity in order to verify they are entitled to the programmer’s content. Typically, this exchange is performed via a Single Sign-On (SSO) integration between the MVPD and programmer (often times mediated by a gateway such as Adobe Pass). While this approach worked for major MVPD’s, it presented a significant challenge for the hundreds of mid-tier operators in North America.

What We Did

Konstrukt was engaged by a co-operative of 850 North American cable and telecom operators to performed a feasibility study for an identity service in support TV Everywhere (TVE) and next gen IPTV efforts. The engagement involved defining and architecting the service as well as modeling the costs associated with implementation and run-rate operation. It also included the development of a multi-year roadmap in support of strategic and tactical efforts.

Outcome

While the team’s deliverables mitigated concerns around cost and complexity, the client used the engagement’s insights to pivot their strategy. Rather than move forward with a “build” scenario, the knowledge from the engagement was used to drive a 300% cost reduction from third-party vendors bidding on the project.